PERAN KOMUNITAS PENGGUNA PRODUK DALAM PROMOSI MEREK

Darussalam, Taufiq (2017) PERAN KOMUNITAS PENGGUNA PRODUK DALAM PROMOSI MEREK. Skripsi thesis, Universitas Setia Budi Surakarta.

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Abstract

This research purpose to test effect of brand affect and brand trust to loyality attitudinal and effect of loyalty attitudinal to brand promotion. Every member of brand community have experience and trust to brand and result loyalty. Loyalty will appear social promotion or physical promotion is benefit to producer of vehicle for this case. The data obtained through questionnaires are distributed tomember’s of Yamaha Nmax Community in Surakarta City. Sampling techique that used is purposive sampling with a sample of member’s of community as much as 200 respondent. Hypotheses using by Structural Equality Model (SEM). This result of this study indicate brand affect was significantly effect on attitudinal loyalty, brand trust was significantly effect on attitudinal loyalty, attitudinal loyalty was significantly effect on social promotion, attitudinal loyalty was significantly effect on physical promotion. Keywords : brand affect, brand trust, brand community, attotudinal loyalty, brand promotion.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Keywords : brand affect, brand trust, brand community, attotudinal loyalty, brand promotion.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Prodi S1 Manajemen
Depositing User: Herera Gadys USB
Date Deposited: 22 Feb 2019 07:31
Last Modified: 22 Feb 2019 07:31
URI: http://repository.setiabudi.ac.id/id/eprint/81

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