PENGARUH CITRA MEREK KLINIK PADA NIAT BEROBAT ULANG MELALUI KUALITAS PELAYANAN DAN KEPUASAN PASIEN (Studi Kasus: Pengobatan Alternatif Mata Khrisna)

Fatriya, Adit (2017) PENGARUH CITRA MEREK KLINIK PADA NIAT BEROBAT ULANG MELALUI KUALITAS PELAYANAN DAN KEPUASAN PASIEN (Studi Kasus: Pengobatan Alternatif Mata Khrisna). Skripsi thesis, Universitas Setia Budi Surakarta.

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Abstract

This study aims to test the brand image of clinic on the intention of re-treatment, based on the phenomenon of his reduction of re-treatment intention at alternative medicine clinics. Researcher use service quality variable and patient satisfaction to know clinical image of alternative medicine so that form patient intention to re-treatment. Data were obtained through a questionnaire distributed to patients at the Alternative Medicine Clinic of Mata Khrisna. The sampling technique used was purposive sampling with the patient population who had re treated as many as 100 respondents. Hypothesis test is done by using structural equation modeling (SEM). The result of this research shows the brand image of clinic have significant effect on the service quality, clinical brand image have a significant effect on patient satisfaction, clinic brand image has no significant effect on the treatment intention, the quality of service has a significant effect on patient satisfaction, , And patient satisfaction has no effect on the intention of re-treatment. Keywords: brand image, service quality, patient satisfaction, re-treatment intention

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Keywords: brand image, service quality, patient satisfaction, re-treatment intention
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Prodi S1 Manajemen
Depositing User: Herera Gadys USB
Date Deposited: 22 Feb 2019 07:13
Last Modified: 22 Feb 2019 07:13
URI: http://repository.setiabudi.ac.id/id/eprint/44

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