ANALISIS PENGARUH KUALITAS PELAYANAN YANG DIPERSEPSIKAN DAN KEWAJARAN TARIF PERAWATAN YANG DIPERSEPSIKAN PADA NIAT MELAKUKAN PERAWATAN KESEHATAN ULANG YANG DI MEDIASI KEPUASAN PELANGGAN ( Studi Kasus di Rumah Sakit PKU Muhammadiyah Surakarta )

ROMADHANI, PUTRI ENDAH (2015) ANALISIS PENGARUH KUALITAS PELAYANAN YANG DIPERSEPSIKAN DAN KEWAJARAN TARIF PERAWATAN YANG DIPERSEPSIKAN PADA NIAT MELAKUKAN PERAWATAN KESEHATAN ULANG YANG DI MEDIASI KEPUASAN PELANGGAN ( Studi Kasus di Rumah Sakit PKU Muhammadiyah Surakarta ). Skripsi thesis, Universitas Setia Budi Surakarta.

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Abstract

Effect of perceived service quality and perceived price fairness delivered to intention to reuse of healthcare that is addressed by the consumer satisfaction in PKU Muhammadiyah Surakarta Hospital. The thesis of undergraduate program, Faculty of Economic, Setia Budi University. Counselor I Drs.Waluyo Budi Atmoko, M.M, Counselor II Dharwany M.Hasibuan, S.E., M.M. Hospital is service institutions that deal with several fields of complexity and therefore, they need a good hospital management system. For advancing itself, Hospitals is governed and maintain the service quality for attaining consumer satisfaction and make intention to reuse of healthcare. This research is intended to clarify and examine the significance of perceived service quality and perceived price fairness to intention to reuse of healthcare by addressing the consumer satisfaction in RS PKU Muhammadiyah Surakarta. In the research the populations are hospital patiens in PKU Muhammadiyah Surakarta Hospital. Sampling technique is purposive sampling. Sample size taken in 230 respondents. Hypothesis is examined by Structural Equation Modeling (SEM). Based on result of analysis can be summary as follows: (1) there is no significance influence of perceived service quality to consumer satisfaction. (2) there is significance influence of perceived price fairness to consumer satisfaction. (3) there is no significance influence consumer satisfaction to intention to reuse of healthcare. (4) there is significance influence perceived service quality to intention to reuse of healthcare. (5) there is no significance influence perceived price fairness to intention to reuse of healthcare, (6) there is consumer satisfaction can’t addressed perceived service quality to intention to reuse of healthcare, (7) there is consumer satisfaction can’t addressed perceived price fairness to intention to reuse of healthcare. Keywords : Perceived Service Quality, Perceived Price Fairness, Consumer Satisfaction, Intention To Reuse Of Healthcare

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Perceived Service Quality, Perceived Price Fairness, Consumer Satisfaction, Intention To Reuse Of Healthcare
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi > Prodi S1 Manajemen
Depositing User: Mrs NOVI HANDAYANI
Date Deposited: 10 Oct 2019 08:28
Last Modified: 10 Oct 2019 08:28
URI: http://repository.setiabudi.ac.id/id/eprint/1916

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